Black Friday Online Sales Top $1 Billion For The First Time - comScore



Black Friday retail sales online this year topped US$ 1 billion for the first time ever as more consumers chose to use the Internet for their early holiday shopping, comScore reported on Sunday.

Online sales jumped 26 % on Black Friday to US$ 1.04 billion from sales of US$ 816 million on the same day last year, according to the data analyst company. was the most-visited retail website on Black Friday, and it also posted the highest year-over-year visitor growth rate among the top five retailers. Wal-Mart's website was second, followed by Best Buy, Target and Apple.

Digital content and subscriptions, including e-books, digital music and video, was the fastest-growing retail category online, with sales up 29 % versus Black Friday last year.

2012 Holiday Season To Date vs. Corresponding Days* in 2011
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Millions ($) Millions ($) Percent
2011 2012
November (1 – 23) $11,832 $13,726 16%
Thanksgiving Day (Nov. 22) $479 $633 32%
Black Friday (Nov. 23) $816 $1,042 26%

Cyber Monday Outlook

It's unclear whether the strong Black Friday sales online will weaken growth on Cyber Monday, which has been the biggest e-commerce day in the United States in recent years.

"Cyber Monday will be a big day, but not as much of a big day as it has been in the past," - Mia Shernoff, executive vice president for Chase Paymentech, a payment-processing unit of J.P. Morgan Chase

"Faster broadband Internet connections in the office used to drive this. But now many consumers have faster connections at home and smart phones and tablets - they don't have to wait." - ComScore Chairman Gian Fulgoni

More than 129 million Americans plan to shop online on Cyber Monday, up from almost 123 million on the same day last year, according to a survey conducted in recent days for the National Retail Federation. The group also expects 85 % of retailers to have a special promotion for Cyber Monday.




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